Rabu, 02 November 2011

EVs Are Expensive!

Ford today announced the pricing for the electric Focus, $40,000. Facebook and blogs are howling at the price.

Truth is, the price is not unfair. Li-Ion batteries are running around $600/kWh these days. If the Focus matches the Leaf's 24kWh battery, then it is carrying about $14,000 in batteries. A nicely equipped Focus goes for around $23,000, which gets us to $37,000.

I suspect that Nissan is losing money on the Leaf, and calling it a marketing expense. At a price of $32,000, the Leaf only allows for a base vehicle price of $18,000.

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